Masking Tapes Market
Building and Construction segment to lead the global masking tapes market in terms of revenue in the coming decade
In terms of value, the Building and Construction segment is estimated to account for around 40% of the market share over the forecast period and is expected to grow at a CAGR of 5.4%. Due to the construction boom in many parts of the world, the Building and Construction segment is expected to be the most attractive segment during the assessment period. The Automotive end-use industry segment is estimated to be the second largest industry accounting for close to 30% market share of the global masking tapes market during the forecast period and is expected to grow at 5.1% CAGR over the estimated period. However, the Automotive segment is anticipated to lose 60 BPS in its market share. The Automotive segment is estimated to witness an incremental opportunity of more than US$ 800 Mn over the predicted period while the Building and Construction segment is expected to witness an incremental opportunity of more than US$ 1,000 Mn over the calculated period.
Poor performance of the real estate sector and slowdown in the manufacturing industry to pose a risk for the growth of the global masking tapes market
The building and construction sector, particularly in North America, has been stagnant since the 2008 mortgage crisis. As masking tapes have a wide range of applications in building and construction, this turmoil in the real estate sector has negatively affected the building and construction end-use segment of the global masking tapes market. Demand for specialised masking tapes for specific applications such as abrasive blasting has been shrunk to its all-time low in North America. Masking tapes for painting applications have been most adversely affected as they account for more than 50% of the demand for masking tapes in the building and construction sector.
Currently, Latin America is at a critical stage, as the region has seen a decline in its growth after a sudden spike in 2010. The epicentre for the recession in Brazil and Argentina is the slowdown in automotive manufacturing. Despite the positive growth of Mexico in the automotive sector, the net effect on the growth of the automotive industry is negative. Moreover, slow growth in metal production is hampering demand in the masking tapes market. The region may face problems due to the unfair subsidies provided by the Chinese government to its local manufacturers. All these factors are creating a negative impact on the global masking tapes market.
In a similar way, Asian markets are huge and hold a significant share of the world market in many industries. Despite offering such high growth many big companies are shying from entering the region. Consumers in Asia excluding few countries are both demanding and price sensitive, which makes the Asian market the toughest to crack. After a decade of consistent incremental growth in the automotive market, the APEJ region is facing a decline in sales of automobiles in the region. This decline can be attributed largely to internal factors as well as the global economic uncertainty. Thailand and Indonesia are the two major markets facing the biggest car sale decline in the region. This decline in the automotive market has a huge ripple effect on the demand for masking tapes in the region.